Heading in the way-back machine I remember as a little boy my first real encounter with package design that I absolutely refused to throw away. It was GI-Joe packaging and it was beautiful. The illustrations were rich, saturated and full of discovery and detail. Much to my suprise while shopping for my son I saw that Target had brought back a few gems from my childhood. Here are some samples of GI-Joe packaging from back in the day and some of the stuff they just brought back from the archives at Tar-Get!
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